Document Type : research article
Authors
1
Post-doctoral researcher in the department of Sociology of Development, Faculty of Social and Humanity Sciences, Mazandarn university, Babolsar, Iran
2
: Department of Sociology of Development, Social and Humanity Sciences, Mazandarn University, Babolsar, Iran
3
Associate prof. of social problems, Department of Sociology of Development, Mazandarn University, Babolsar, Iran
Abstract
Aim: The purpose of this study is to investigate the role of educational planning in students' water consumption savings and the psychosocial factors affecting it using the theory of planned behavior.
Methodology: In terms of methodology, the present research was conducted using the survey method and at the level of the first secondary and girls' schools of Babol city in Mazandaran province and spring of 2024. Using the simple random sampling method, 380 students were selected as a statistical sample and a questionnaire was used to collect the required data. The data obtained from the research were described and analyzed using SPSS.
Results: The findings of the present study showed that the average water saving behavior was at an average level. Hypothesis testing indicated that the effect of parental normative pressure on students' attitudes towards water, their personal norm, and perceived behavioral control was positive. Attitudes towards water had an effect on the intention to save water, but students' personal norm had no effect on it. Intention to save water had no effect on saving behavior, while perceived behavioral control had a direct effect on it.
Conclusions and suggestions: Normative pressure from family relationships and interactions can either reinforce or delay water-saving behavior. In addition, behavioral control plays an important role in planned behavior and indicates how comfortable and easy it is for people to perform a particular behavior. The development of environmental literacy requires the differentiation of education based on different age and social groups. Also, more attention should be paid in schools to environmental education planning and the richness of the local and indigenous culture of Mazandaran, which is rich in the themes of connecting nature with culture. Finally, in schools, environmental education planning and the richness of the local and indigenous culture of Mazandaran, which is rich in the themes of connecting nature with culture, should be addressed.
Innovation and originality: In this study, parental normative pressure was included as a new variable in the theory of planned behavior, and a new theoretical model was developed according to which parental normative pressure first affected students' attitudes, personal norms, and perceived behavioral control.
Keywords
Main Subjects
)