Evaluating tourists' views on the effectiveness of educational-interpretive programs in the Miankaleh protected area

Document Type : research article

Authors

1 Assistant Professor, Department of Geography and Urban Planning, Faculty of Humanities, University of Mazandaran

2 Professor, Department of Geography and Urban Planning, Faculty of Humanities, University of Mazandaran

3 Master student of Ecotourism, Faculty of Humanities, Mazandaran University

Abstract

Abstrat

The purpose of this study is to identify and explain the effectiveness of educational and interpretive programs offered to tourists in the Miankaleh Protected Area. The method of this research is descriptive-analytical based on survey. The method of data collection was through questionnaires and interviews. The statistical population of this study includes tourists who visited Miankaleh region in the form of tours in autumn and winter and benefited from educational and commentary programs. Also, based on the Cochran sampling formula, the sample size was 250 tourists and the sampling method in this study was simple random. The collected data were analyzed by one-sample t-test and correlation statistical tests. The results of this study indicate that the training and interpretation services provided to tourists by the local tour guide have a favorable effect on knowledge, attitude and short behavior. It has had a long-term and long-term environmental environment for tourists, so that the one-sample t-test confirms the average above the average of the above variables and its significant difference with the average, at the alpha level of less than 5%. . On the other hand, there was a significant direct correlation between the variables of knowledge promotion, strengthening environmental attitudes and environmental behaviors of tourists. Therefore, the educational and interpretive programs provided by the tour guide have played a very important role in improving the level of knowledge, strengthening environmental attitudes and positive short-term and long-term environmental behaviors.

Keywords

Journal of Educational Planning Studies
Volume 9, Issue 18
July 2021
Pages 170-184

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History

  • Receive Date: 22 September 2020
  • Revise Date: 04 December 2020
  • Accept Date: 19 February 2021

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